Few stories illustrate the power of The Values Advantage better than Craig Johnson’s.
When Craig wrote the foreword for my book, he didn’t just share theory—he shared measurable transformation. After a decade as Chairman, President, and CEO of a super-regional insurance company, he doubled revenue,...
When Lane Jones agreed to deliver the midday keynote at our 2026 LeadershipLegacy Experience on June 12, I knew immediately we were gaining far more than a powerful speaker. We were welcoming a true partner in the next chapter of our work.
I first met Lane through Maxwell Leadership, where she prod...
Had the Best Value Inn I was camping out in been in town even half the size of Harrisonburg, the casual observer could have easily justified sending me for a reasonable suspicion drug screen. Since Cozad, NE may have had a population of around 2,000 people at the time, I was thrilled that I didn’t h...
I previously mentioned receiving a call from Cindy while I was in Cozad, Nebraska, telling me about yet another car issue. I can’t remember what the problem was that time, but I don’t remember it being significant - at least not mechanically. At that point, though, even the most minor issue created ...
While the challenges we faced in navigating Matt’s seizures and school changes were nowhere close to resolved, we did build systems for dealing with both. And modest pay increases came with each new professional opportunity we earned. I’ve often heard folks comment on how much better everything will...
Two different but equally meaningful experiences drove me to write What’s KILLING Your Profitability? (It ALL Boils Down to Leadership!): all the years that Rod Little expected my work in behavior-based safety to make a positive impact on the facility’s productivity and all the executives I’ve heard...
Even with our careers seemingly taking shape, realizing what Matt was dealing with and what he’d need our support to work through in the years that followed was a gut-punch. More than any other thing I’ve encountered, that forced me to learn what practicing empathy was all about. I had always been w...
As much as I wish I could say that I learned to display empathy and earned cooperation quickly, I can’t. The adversities Cindy and I were working through during Matt’s elementary school years proved to be some of the toughest I had experienced to that point. While I have since been able to find the ...
Leading up to this point, I’ve referenced how consistency in the things we can directly influence through our daily actions can build self-control, courage, and definiteness of decision. Even the minor adversities I was faced with through my late teens and early twenties served as a foundation for t...
During a recent conversation about an idea for a chapter in a book she’s working on, Cindy shared how she often hears folks confuse explanations with excuses. She detailed how someone she coached was hesitant to go into any specifics about a particular issue because they knew “leaders didn’t make ex...
As I think back on Matt’s first few years of elementary school, I can point to far more things I did wrong than I did right. In complete transparency, I continue to sift through those scenarios today for seeds that can help me continue building the empathy I just didn’t understand at the time. And w...
In Leading With A Clear Purpose, I shared about the only time in my professional career where I remember feeling completely exhausted. I was routinely working 50+ hours each week in what ended up being my last full time job and nearly as much in our new (at the time) business. I stressed that sharin...
