When we’ve done the work to create the kind of atmosphere that great people want to be a part of, because they see the impact our organization makes and they have a desire to be involved in something that matters, and we’ve invested the necessary energy to have at least a foundational level of compe...

I can’t think of anyone I know who doesn’t want to be part of something that matters, something bigger than themselves. We can all think of folks who believe they’re owed something, and say they work harder just as soon as they’re paid what they deserve, but I’m willing to bet nearly all of them wou...

Have you ever seen a professional sports team that’s absolutely stacked with talent but rarely, if ever, wins a championship? The older I get, the less I can tolerate the ever-increasing nonsense that’s seemed to have taken over professional sports so I can’t speak in much detail about any specific ...

After a lengthy conversation with a friend who produces high end marketing videos, and procrastinating much longer than I should have, I finally gave in and had some snippets cut from a few professionally produced videos of me and Cindy speaking and began posting them as “shorts” on the YouTube chan...

Now that we’ve worked through a big-picture idea covering the importance of leading with a clear purpose and some very specific steps we can take to paint a clear picture of the purpose our organization is striving to achieve, all while staying dialed in our own definite purpose as we push through i...

Today, Cindy and I have the pleasure of working closely with several organizations where the leaders have created the kind of atmosphere in their respective teams where each member understands the purpose they’re working to achieve and how their daily responsibilities connect with their company’s mi...

A Harvard Business Review article by former Best Buy CEO Hubert Joly called How to Connect Employees to Your Company’s Purpose opened like this:

When I ask CEOs in the new CEO workshop we run at Harvard Business School to rate the importance of having and living a great corporate purpose to the s...

Since I’ve shared a few things I learned from Jeff Henderson here already, this seems like a great time to include one more. First though, let me provide some perspective. I often talk with business owners and executives who have grown a bit weary after painting a picture of their organization’s pur...

I recently read an article a friend published on LinkedIn called “Why ‘Purpose’ Might Not Be the Answer (and What to Do Instead)” where he opened by saying “lofty purpose statements can feel abstract and disconnected from employees’ day-to-day tasks. Shared challenges, on the other hand, are specifi...

To be able to put a little purpose behind the mission, vision, and values we want our teams to connect with and live out - or even be able to connect with them ourselves - it’s never as simple as reading words from a page. Let’s be honest, most companies have core values listed on their websites, in...

Providing our teams with clarity around the mission, vision, and values that we’re working toward as an organization can be powerful! One thing I see many leaders struggle with though is keeping those in front of their team members consistently. From the start of this look at the importance of leadi...

I want to challenge you to really churn through this mission statement for a deep understanding of all it captures:

“Our mission is to delight our customers as the number one technology driven global manufacturer and marketer of value differentiated XYZ products and services. We will strengthen o...