As we wrapped up our look at who ultimately cares about our values, and how much our organization’s entire reputation rests on them, I emphasized the importance of modeling our values and explaining why - because we can’t just assume the general public will piece it all together on their own; they’r...

We started this look at how values serve as the foundation for every organization and how things can go wrong when that foundation isn’t in place. From there, we worked through the importance of clearly defining our organizational values, and how doing so can truly rally our team members, earn buy-i...

Make no mistake, there’s a huge difference between touting how amazing we are and in explaining how or why our actions tie back to our values. We’ve all been around folks who have a title that carries some level of authority, and seen them pound their chest about how important they are or why everyo...

Even when we’ve done everything in our power to model the core values our business is built on, we can’t just assume that everyone who cares about those values will automatically connect our behaviors to the reputation we’re working to establish (or maintain). It’s up to us to explain why we’ve chos...

During a conversation Cindy and I had with Carly Fiorina several years ago, she emphasized the importance of taking a “clear-eyed look at our existing state” if we wanted to have any hope of achieving our desired future state - personally, professionally, and with the entire team we’re leading. The ...

Prior to me starting at that manufacturing facility in early 1996, and for the first fifteen years I worked there, one of the largest and most reliable sources for identifying new candidates was a referral from a senior employee. As you can likely imagine, the referrals from the best employees dried...

I’ll ask you once more: Who ultimately cares about your values? Our immediate team members most certainly do. And so do the clients we serve directly as well as the community we’re a part of. But everyone else who hears about us will too, and all of that will impact the results we achieve in one way...

So who ultimately cares about the core values we model personally or in our organizations? Everyone does! The reputation of our company is indeed built on the values we exemplify day in and day out. For far too many individuals and businesses, the answer to that third question Jeff Henderson challen...

An article called “Workplace culture and its impact on corporate reputation” from a UK-based group Igniyte, an organization dedicated to managing corporate reputations, opened with this:

A company’s reputation is all about how other people view the brand. Their perception derives from several fac...

If Cindy and I had only been measuring our accomplishments by reviewing our bank statements and retirement account balances, making some of the decisions we’ve been faced with over the last fifteen years would have been substantially harder. Reflecting on even the smallest personal or business victo...

I opened Leading With A Clear Purpose with a story detailing the conversation I had with a lifelong friend who shared how one of his businesses no longer provided him with fulfillment while his other, albeit much more physically demanding, kept his heart full all the time. The business that was fill...

While we may be able to throw enough marketing dollars around to ensure our brand has an extended reach, the consequences of not consistently modeling our core organizational values - for our team and everyone we hope to reach - won’t stop at dealing with broken milkshake machines. Leaders failing t...