Soft Skills vs Hard Skills

Now that we can answer What Do They Mean by “Soft Skills”?, let’s start building a comparison between Soft Skills and Hard Skills, the impact both types of skills can have in nearly any role, and then we’ll look at how we can ensure any skill development we invest in provides us with a tangible return.

I believe one of the main reasons so many individuals and organizations struggle to tie tangible return on investment is that we rarely even see an accurate comparison. An article I read on Forbes.com recently titled Are Hard Skills or Soft Skills More Important to be an Effective Leader? shared this:

"Hard skills are teachable and most often technical skills, such as economic analysis, strategic planning or design. Soft skills fall in the interpersonal realm and include listening, team-building, and leadership development. They are not so much taught as cultivated."

While that sounds reasonable at face value, I’m going to challenge you to think into that a bit deeper… I believe the suggestion that “hard skills are teachable and most often technical skills” implies that soft skills are not teachable or measurable. To me, this is a catch-22 scenario; since so much of society has failed to understand how to measure soft skills, the assumption is that soft skills are difficult to teach and even more difficult to quantify. Hogwash!

I’ve never met anyone who was born with the natural ability to perform economic analysis. That’s a skill that has to be learned. I’ve also never seen a newborn baby who could talk; that’s also a skill that each of us were taught over time. I’d also argue that even the most technical skills we can think of absolutely must be cultivated, whether that’s within ourselves or in the individuals we’re teaching those skills to, if we hope to ever truly master them. The difference really lies in whether or not we have a clear expectation for what learning any new skill should do for our overall performance. We’ll go into that more next time. For now though, let’s stick with this basic comparison idea…

The more I’ve studied the idea of soft skills, the more convinced I’ve become that those skills are really no different from hard skills other than the roles and responsibilities they apply to! I also don’t believe one set of skills is any more difficult to develop than the other, they just require different kinds of application and effort. But honestly, so does learning to be a carpenter and learning to be an electrician… The one thing I’ll toss at you here to consider is that what so many folks consider to be soft skills can actually impact our roles in any given industry!

Next, we’ll dig into how we typically visualize the impact of hard skills training and how we should do the same thing in order to expect to see a tangible impact of soft skills training. Before that though, consider this statistic that I believe helps build the case for considering soft skills as Power Skills instead… The SHRM article I referenced before cited LinkedIn’s 2019 Global Talent Trends report as showing that “89% of recruiters say when a hire doesn’t work out, it usually comes down to a lack of soft skills.” If you’ve ever heard me reference the costs of turnover, you know how big of a deal that is. With that in mind, I’ll challenge you to consider just how much those soft/power skills really do apply to any role in any industry...

 

If We Can’t SEE It, We Don’t Usually Expect It...

I truly believe that the only real difference between soft skills and hard skills is that most hard skills only tie to certain fields where soft skills have the power of impacting nearly any type of work we’ll ever engage in. None of us come out of the womb being amazingly equipped with either type of skill; they ALL require cultivation throughout our lives if we ever hope to master them. And we should absolutely be seeing measurable results from the action steps we take in applying what we learn as we study any new skill!

The most common disconnect I’ve seen with this over the last twenty years has been that most of us have learned how to measure technical tasks; it’s fairly simple to track how many widgets can be produced in an hour or how many procedures can be completed each day. Measuring the effectiveness of what most people refer to as soft skills isn’t quite as straightforward because it rarely produces a stack of something at the end of an assembly line. But that DOES NOT mean we can’t measure it with a high degree of accuracy. We just need to pay attention to different data; data that’s just as quantifiable for those of us who understand what we’re looking at and are willing to do the work to dig deeper than the average Joe…

Another disconnect ties to what we expect to achieve when we attend any type of training. When I took shop class in middle school, I practiced the skills I was learning and built a little wooden tool box that I still have today. Applying those skills produced something I could touch, feel, and show off to my parents. With the image of that toolbox in your mind, I want you to consider what you expect to see, touch, or feel as a result of applying any of the soft skills you’ve learned to this point in your career…

That’s a bit harder to wrap our heads around, huh… 

Hard? Yes. Impossible? NO!!!

 When Cindy and I share lesson 2 in our Emerging Leader Development course on the Critical Principles of Effective Communication, I always share a statistic showing the cost of poor communication; “According to an SIS International Research study, the cumulative cost per year due to productivity losses resulting from communication barriers is more than $26,000 per employee. Not only that, the study found that a business with 100 employees spends an average downtime of 17 hours a week clarifying communications. Translated into dollars, that’s more than $530,000 a year.”

Can we SEE poor communication? Well, kind of… But we can definitely SEE productivity losses and downtime!

It’s fairly easy to apply, or expect our team members to apply, something we can see immediately and have been trained to look for. I’ve rarely seen executives maintain that same kind of expectation for themselves or their team members when it comes to immediately applying what they learn in any soft skills training - and I believe it ties back to not knowing exactly what to look for! When we dig deeper and develop a clear picture of the specific impact soft skills can have on our results, we can change our expectations and watch for tangible results! Then we can start measuring the true impact each of those types of skills can have on our entire career...

What Skills Matter Most?

Alexandra Levit, workforce futurist and author of Humanity Works: Merging Technologies and People for the Workplace of the Future, was quoted in a recent SHRM article as saying “While most people are hired for their technical abilities, their soft skills give them career durability.”

Above, I challenged what I’ve seen to the traditional thought process of expecting a tangible return on investment from technical training while having far less clarity on how the rubber should meet the road after any type of training on those perceived softer skills. To me, it just boils down to developing the discipline to know what to look for and clarifying how those powerful skills should be applied.

Let me be very clear here: BOTH types of skills matter in every industry. But answering the question What Skills Matter Most? really depends on the specific role we’re hoping to fill. 

Our son, Matt, has an outstanding work ethic and caught onto the technical aspects of his job quickly when he started at a large manufacturing company several years ago. He learned to operate, set up, and perform basic maintenance on each piece of equipment in the department he worked in. Like I’ve seen happen in nearly every organization I’m familiar with, it wasn’t too long until that strong work ethic and solid technical expertise landed him a shot at serving as a back-up lead in that department even though many of his coworkers had been there longer than he’d been alive. One of the first nights he was filling in while the regular lead was on vacation, I received a text asking “How do I get the people on my assembly line to do what I tell them to do?” I won’t go into that whole story here, but that question alone certainly drives home the point that his technical skills with the machines didn’t necessarily translate to the skills he would need to be a great lead for the team he had just become responsible for…

Don’t take any of that as a knock on Matt. I was just thrilled that he cared enough about being the best he could be that he even bothered sending that text. I’ve seen dozens of people go through that same progression and just yell louder when their team members didn’t do exactly what they said the first time! I’ve also seen more folks than I can count decline opportunities for advancement because learning those new skills wasn't worth the trouble…

Here’s the problem that I’ve seen come with declining those opportunities and neglecting to develop the soft (professional) skills to compliment those technical skills: earning and advancement potential is often capped! In Emotional Intelligence at Work, Daniel Goleman suggests that “when IQ and technical skills are similar, emotional intelligence accounts for 90% of what makes people move up the success ladder.”

Let’s consider carpentry, a trade I’ve been around for more than three decades. If I have three employees with similar technical skills - one who’s content to be a solid crew member, one who’s accepted a crew lead position but hasn’t done much to develop soft skills, and one who’s just as good at leading the crew as they are at doing the work - the pay range between them is going to be pretty wide! The first will probably top out several dollars per hour lower than the second starts at in their role, and the third will just about be able to write their own check! And on top of that, the one who builds both skill sets has something that will transfer to any industry where the others are somewhat limited to a specific trade... 

The career durability that Levil talks about isn’t just tied to one industry, developing strong soft skills gives us a chance to be effective in multiple fields and allows us to be versatile throughout our careers!

Now that we’ve looked at the impact developing those parallel skills can have, we’ll work to close the loop in my next article like this by creating a concise working definition of soft skills so nothing is left to guesswork. Until then, you’re welcome to check out the complimentary webinar Cindy and I will be hosting soon on Creating an Emotionally Intelligent Culture that Impacts Your Organization’s Bottom Line...

Practical Steps That Make an Impact

We created this lesson to provide participants with a thorough understanding of the often complex topic of emotion intelligence and practical steps they can apply to ensure the leaders on the team around them have the tools necessary for developing their own emotional intelligence as well as the tools for integrating these same tools throughout their respective teams to strengthen business relationships and improve overall organizational performance at all levels.

  • Learn How To Apply a simple framework for developing your own Emotional Intelligence;

  • Learn How To Practice Emotional Intelligence in every interaction you have moving forward;

  • Learn How To Achieve tangible results by building an Emotionally Intelligent culture...

This session has been approved for continuing education credit through the Society for Human Resource Management (SHRM) and the Human Resource Certification Institute (HRCI).

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