Lesson titles and objectives:

1. What Attracts Talent & What Pushes Talent Away?
   • Attracting top talent can be tough in any business climate. And if money is the only thing we’re using to attract them, then that can also be what draws them away… Recruiting the best and most talented individuals in a specific industry can even be tough when unemployment is high. Doing this is even harder when unemployment reaches a record low… In either case, building tools into our organization’s culture that helps us recruit great people is crucial. Even when we’re doing that well, retaining our best team members is just as critical. This lesson digs into key practices our front line supervisors and managers can apply to attract great team members, improve retention, and increase employee engagement!
2. A Leader's Impact on Recruitment & Retention
   
   • Regardless of what the economy is doing at any given time, some organizations always have a pipeline of the best candidates just waiting to come on board. More often than not, this is a result of those companies having a strong leadership culture that people want to be a part of. Not only does strong leadership attract great talent, it keeps that talent on the team and engaged! This lesson looks at why people join organizations, as well as why they leave, and provides key steps a leader can take to build this into all levels of their organization and have a direct impact on recruitment & retention.
3. An Ethical Culture with Real Diversity & Inclusion
   
   • We never have to look very far to see examples of bad behavior in corporate cultures. There’s a significant need for constant attention on unwavering ethics and an intentional focus on diversity and inclusion as we build our teams. But why does it really matter? And is there really a practical approach to making this part of how we lead? This lesson addresses each of these issues and provides steps that can be applied immediately in building a world-class team that can be held up as an example with results to back it up!
4. Onboarding That Gets Results
   
   • The onboarding process is often viewed as a necessary evil, something that sucks up time on an employee's first day with the company and keeps them from getting started on the work that will make money... But that's just not true! This lesson guides participants through a step-by-step approach to building an onboarding process that increases engagement and retention while having a direct impact on overall productivity!
5. Why Organizational Culture Matters  
   •  A company's reputation, within the community where it operates as well as with its employees, is nearly always based on the culture that's been built in that company over time. That organizational culture impacts every aspect of the business, from attracting and retaining great talent to overall profitability, but culture isn't created in a vacuum! This lesson provides three specific pieces addressing the overall importance of organizational culture, the foundation for strengthening that culture, and a process for defining the values that make the culture thrive.
6. How to Make Sure Working for You Doesn't Suck!
   •  Have you ever dreaded arriving at work? Have you ever left feeling empty and exhausted? This isn't necessarily tied to the difficulty of our jobs, but to the meaningfulness we draw from them. We can't always control that for our entire company but, as leaders, we can absolutely make an impact on the fulfillment our immediate team gets from the work they do. This lesson details the costs of job misery, the benefits of a positive work environment, and provides practical steps for making sure working for you doesn't suck - and how you can create a true sense of purpose for the team members you lead!

A Certificate of Completion can be issued (upon request) to each participant who fulfills the course requirements by identifying and taking action on items they learn in each lesson that can drive immediate return on investment for their organization! When tailored for an organization and delivered on-site, these certificates can be customized to include the company logo if desired.

Each of the lessons in this course have been approved for credit through the Society of Human Resource Management (SHRM), the Human Resource Certification Institute (HRCI), and the Virginia Department of Labor.