As heavy as the weight can often be in any leadership role, we can’t lose sight of exactly who, ultimately, cares about the core values of our organization: Everyone! How we’re known, up close and from a distance, all boils down to whether or not we’ve been willing to build those values into the fou...

If Cindy and I had only been measuring our accomplishments by reviewing our bank statements and retirement account balances, making some of the decisions we’ve been faced with over the last fifteen years would have been substantially harder. Reflecting on even the smallest personal or business victo...

I opened Leading With A Clear Purpose with a story detailing the conversation I had with a lifelong friend who shared how one of his businesses no longer provided him with fulfillment while his other, albeit much more physically demanding, kept his heart full all the time. The business that was fill...

While we may be able to throw enough marketing dollars around to ensure our brand has an extended reach, the consequences of not consistently modeling our core organizational values - for our team and everyone we hope to reach - won’t stop at dealing with broken milkshake machines. Leaders failing t...

While I was intentional about not mentioning either organization’s name before, I have no doubt that you had a very clear picture of the one with broken milkshake machines and the one serving God’s chicken sandwich. And you certainly weren’t alone! In cxtoday.com article called “McDonald’s Is Failin...

Let’s set any leadership responsibility we hold to the side briefly and think about how much an organization’s values - specifically, how each team member does or does not uphold those values - impacts our desire to do business with them. As regular Joe’s, clients or even just members of the communi...

A great team will definitely care about the core values we exemplify as we build the foundation for our organization, but that’s not where the importance of those values stops. How leaders, as well as each team member in an organization, live out those values will impact business relationships with ...

Throughout Leading With A Clear Purpose, I emphasized how important it is for everyone in a leadership role to understand exactly why they do what they do, to share a message with our teams detailing why our organization exists, and to help each team member understand their own purpose while connect...

For the casual observer, it could appear as though the results each of the businesses Craig and Kim have acquired are the primary reasons so many solid candidates have applied to join their team. After all, who doesn’t want to be part of a winning team? Where I’d challenge that casual observer, thou...

As I opened the second section of Leading With A Clear Purpose, I shared the story of my fondest Major League Baseball memory, the 2004 American League Championship Series where the Boston Red Sox narrowly avoided being swept and came back to win four straight games against the New York Yankees befo...

As I shared what I’ve observed personally over the last several years for what I believe is a textbook example of using core values as a foundation for an organization, I mentioned how I’ve seen Craig and Kim work to ensure every member of their team understands exactly what each value looks like in...

Make no mistake, providing behavioral examples that define our core values doesn’t have to be through some elaborate presentation for the world to see, or even done with a nifty slideshow in small groups. It’s far more important that we exemplify the appropriate behaviors personally and that we reco...