As I mentioned before, a lot of people being familiar with your company’s name and building a great reach that makes a positive impact on everyone around you are two very different things. Whether you prefer God’s chicken sandwich or two all beef patties (although I’m not so sure about that part any...

While we may be able to throw enough marketing dollars around to ensure our brand has an extended reach, the consequences of not consistently modeling our core organizational values - for our team and everyone we hope to reach - won’t stop at dealing with broken milkshake machines. Leaders failing t...

While I was intentional about not mentioning either organization’s name before, I have no doubt that you had a very clear picture of the one with broken milkshake machines and the one serving God’s chicken sandwich. And you certainly weren’t alone! In cxtoday.com article called “McDonald’s Is Failin...

Having referenced my last experience attempting to find some type of sustenance from the building beside those large golden arches, I’ll challenge you to think back a few decades for what you could expect. When I was a kid, it was such a treat! For years, there was only one location in our area - an...

Someone at any level of an organization can deteriorate our relationships with long term clients as well the community around them through behavior that isn’t congruent with their core values. And regardless of their primary focus being on the people involved or the task at hand, those clients and c...

Let’s set any leadership responsibility we hold to the side briefly and think about how much an organization’s values - specifically, how each team member does or does not uphold those values - impacts our desire to do business with them. As regular Joe’s, clients or even just members of the communi...

A great team will definitely care about the core values we exemplify as we build the foundation for our organization, but that’s not where the importance of those values stops. How leaders, as well as each team member in an organization, live out those values will impact business relationships with ...

Throughout Leading With A Clear Purpose, I emphasized how important it is for everyone in a leadership role to understand exactly why they do what they do, to share a message with our teams detailing why our organization exists, and to help each team member understand their own purpose while connect...

For the casual observer, it could appear as though the results each of the businesses Craig and Kim have acquired are the primary reasons so many solid candidates have applied to join their team. After all, who doesn’t want to be part of a winning team? Where I’d challenge that casual observer, thou...

Having looked at how much folks within our organizations need us to exemplify what we’re holding up as core values and detailing how unlikely we are to build a great team without those values being a legitimate part of what we’re doing on a daily basis, let’s dig into some practical steps each of us...

Whether it’s because we’ve compromised our values, losing credibility with some of the best folks who had previously carried our team, or we simply didn’t put enough intentional effort into rallying everyone around a clearly articulated set of core values, the highest performers in our organizations...

I’ll say it again: even the most talented individuals rarely form a great team without clear values serving as the foundation. For more than two decades, I’ve heard John Maxwell emphasize how “everything rises and falls on leadership.” When it comes to building a foundation on those values, those of...